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FOR IMMEDIATE RELEASE
March 9, 2005 Muth Mirror Systems and Calesco Foil AB |
| Sheboygan, WI -- Muth Mirror Systems of Sheboygan, Wisconsin USA has signed an exclusive sales and distribution agreement with Calesco Foil AB of Kolbäck, Sweden. The agreement grants exclusive sales and distribution rights for Muth’s through-the-glass™ signalling products to the automotive market. Calesco will sell to original equipment manufacturer (OEM) and Tier 1 companies in the majority of European countries. The emphasis for initial sales will be on Muth’s Signal Mirror® product line. This innovative safety feature helps prevent accidents by notifying surrounding drivers of a vehicle’s intentions. With over 6 million Signal® mirrors on vehicles in the United States, worldwide demand continues to grow. Calesco will sell the product line to OEM’s that manufacture vehicles in Europe. Signal® mirrors, activated by a directional indicator, feature a high-intensity red LED chevron that flashes through the glass of the corresponding side mirror to alert drivers in the “blind spots.” When hazard lights are activated, the chevrons flash in both mirrors. The mirrors function as regular rear-view mirrors whether the turn indicators are on or not. Unlike adjacent drivers who see a highly visible lighted display, the driver of the vehicle equipped with Signal® mirrors sees a subtle tell-tale display as a reminder the indicator is activated. “Muth chose Calesco as our exclusive sales agent because of their extensive automotive experience, particularly as a supplier of mirror components, and their key sales office locations,” says Dan Todd, President and COO of Muth. “We anticipate the opening of the European market to result in significantly greater growth for our already popular products. The dedication and expertise of the Calesco team, and the market acceptance and demand for our product all are coming together at an exciting time for both companies.” “Our close relationship with key contacts in the automotive market assures we anticipate demands and offer flexible solutions. The addition of Signal® mirrors to our offerings means we will provide an in-demand product backed with our knowledge of the market,” says Stefan Eriksson, President of Calesco. Muth Company, LLC, the parent company of Muth Mirror Systems, brings over 50 years of experience to serving the motor vehicle industry. Muth Mirror Systems is headquartered in Sheboygan, Wisconsin USA. As specialists in high technology accessories, they have introduced a variety of innovative products to the industry. The Signal Mirror® Safety System is currently their most recognized product. Calesco has over twenty years of experience in the automotive industry. They supply over 18 million vehicle heaters throughout the world. Their expertise in design and heat distribution, combined with respect for OEM specifications, ensures the optimum balance between power and defrosting. Visit their web site at http://www.calesco.se. For more information about Signal® mirrors call Muth Mirror Systems at 1-800-844-6616, visit their web site at http://www.muthco.com or e-mail: sales@muthco.com |
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